Marketing Hacks to help you DIY
Price the subject no one wants to talk about
Are you guilty of undervaluing your product or service by constantly haggling on price? If so, you're not alone. Many businesses make the mistake of thinking that the only way to attract...
When marketing doesn’t produce leads
Are you doing all the right things to market your business, but still feeling frustrated because your leads are low? If so, you're not alone. In this post, I'm going to share with you two of the...
3 Questions to improve your marketing
Do you want to improve your marketing strategy or learn about different marketing metrics? If you're looking to develop a solid marketing strategy and foundation you need to know the top five...
When do I need to market my Business?
Today I am sharing my thoughts with you as to when marketing should become a factor for your business. And the answer is: from day one! Too often, businesses don't start thinking about marketing...
The Benefits of Market Research: How to Conduct Market Research for Your Business
.Today we chat about market research and how important it is to do it continuously in order to have clarity, understanding, and differentiation in your marketing strategy. I'll be outlining how...
How to Plan your Social Media Content
Today, we're going to talk about something that's been very topical in my marketing world over the past week, and that is social media content. I've had a lot of people that I've been talking to...
How to make marketing a key part of your whole organization
With my background in both corporate marketing teams and heading up the marketing team in small-medium sized businesses I have seen marketing teams succeed and fail based on the integration of...
How to set goals for marketing success
I'm a firm believer of setting KPIs, but I believe goal setting is different to that. I think goal setting, especially when it comes to marketing, is about the story of your brand. I believe goal...
Why quality leads are more important than quantity
I know most business owners are focused on getting that lead quantity up, they want to see that trending line. But what is more important lead quantity or lead quality? If you have turned on your...