Do you want to improve your marketing strategy or learn about different marketing metrics?
If you’re looking to develop a solid marketing strategy and foundation you need to know the top five questions to ask when reflecting on your marketing.
Have you ever felt like this?
Not knowing what to do for your marketing plan for the next year.
Having trouble knowing what content to create that would hit my target market.
Not sure if the metrics I’m recording were actually helping the business move forward.
To solve these problems, I decided to create five questions for my clients.
These questions will help you to understand what’s working, what’s not working, and what you need to do to hit your goals.
You can download the 5 questions here… but when you’re looking through them think of the following
Here are the steps you need to follow to also get marketing goals
1. Do I enjoy what I am creating?
2. Is my content hitting my target market?
3. What metrics matter to me?
1. Do I enjoy what I am creating?
To figure out if you enjoy what you’re creating, ask yourself why you’re doing it in the first place. If you’re spending hours on something and not seeing any results, it’s probably not worth your time. But if you’re proud of what you’re creating and you enjoy doing it, then it’s worth continuing.
You also need to be realistic about your goals. If you’re not seeing any results after a reasonable amount of time, it’s probably not worth your time. But if you’re proud of what you’re creating and you enjoy doing it, plus seeing results then it’s worth continuing!
2. Is my content hitting my target market?
To determine if your content is hitting your target market, you need to consider a few factors.
First, think about whether the content you’re creating is something that your target market would be interested in. If not, then you need to adjust your content accordingly.
Additionally, consider which channels you’re using to reach your target market.
If you’re not seeing any results, it may be because you’re using the wrong channels or your content isn’t well-suited for the channels you are using.
Finally, look at your metrics and see if they’re in line with your goals. If they’re not, then you need to make some changes to ensure that your content is actually reaching your target market.
3. What metrics matter to me?
The third step is to determine which metrics matter to you.
This is a personal decision, as different goals will require different metrics.
However, it is important to make sure that you are recording these metrics and reviewing them on a regular basis.
Doing so will help you to make shifts in your marketing strategy as needed.
Additionally, it is important to ensure that the content you are creating is in line with the brand you want to create. This will help you to stay focused and on track as you work to achieve your marketing goals.
Some common metrics that marketers may want to track include website traffic, engagement levels, conversion rates, and social media reach.
All of these metrics can be useful in helping you to gauge the success of your marketing efforts.
Additionally, you may want to create custom metrics that are specific to your goals.
For example, if you are trying to increase brand awareness, you may want to track the number of times your brand is mentioned online. By tracking the right metrics, you can ensure that you are on track to achieving your marketing goals.
Asking yourself these questions can help you create a better marketing strategy and achieve your goals.
Remember when creating organic strategies, to be patient, focus on your goals, and enjoy what you’re doing, after all…
“Marketing should be the fun part of your business.“
For more on this topic and perspective, check out this episode The Top 5 questions to ask yourself when reflecting on your marketing on my podcast Marketing Espresso.
Listen now:
Or search ‘Marketing Espresso’ where ever you go to for your podcasts
I’d love to hear how you apply The 5 questions to ask yourself from reflecting on your marketing to get marketing goals…
Bec x