by Bec Chappell | Oct 26, 2022 | Marketing Data, Marketing Lessons
Are you guilty of undervaluing your product or service by constantly haggling on price? If so, you’re not alone. Many businesses make the mistake of thinking that the only way to attract customers is by offering the cheapest option. But what they don’t...
by Bec Chappell | Oct 18, 2022 | Marketing Data, Marketing Lessons
Are you doing all the right things to market your business, but still feeling frustrated because your leads are low? If so, you’re not alone. In this post, I’m going to share with you two of the most common mistakes businesses make when it comes to lead...
by Bec Chappell | Oct 12, 2022 | Digital Marketing, Marketing Data, Marketing Lessons
Do you want to improve your marketing strategy or learn about different marketing metrics? If you’re looking to develop a solid marketing strategy and foundation you need to know the top five questions to ask when reflecting on your marketing. Have you ever felt...
by Bec Chappell | Oct 10, 2022 | Digital Marketing, Marketing Data, Marketing Lessons
Today I am sharing my thoughts with you as to when marketing should become a factor for your business. And the answer is: from day one! Too often, businesses don’t start thinking about marketing until they’re already in trouble. By then, it’s too...
by Bec Chappell | Sep 22, 2022 | Marketing Lessons
.Today we chat about market research and how important it is to do it continuously in order to have clarity, understanding, and differentiation in your marketing strategy. I’ll be outlining how to do market research in detail, including what to research and how...
by Bec Chappell | Oct 13, 2021 | Digital Marketing, Marketing Data, Marketing Lessons
Today, we’re going to talk about something that’s been very topical in my marketing world over the past week, and that is social media content. I’ve had a lot of people that I’ve been talking to and just trying to give some help in regards to...
