Our Vision is your future
To work with like-minded organisations to help them reach their marketing objectives.
Whether that be implementing a structured marketing function and strategy into their businesses or coaching them or people within their business to be their own marketer!
We believe marketing should never have a one sized fits all approach, every business and business owner is unique and should be treated that way.
Our Vision
To work with like-minded organisations to help them reach their marketing objectives.
Whether that be implementing a structured marketing function and strategy into their businesses or coaching them or people within their business to be their own marketer!
We believe marketing should never have a one sized fits all approach, every business and business owner is unique and should be treated that way.
Core Values You Can Align With
Honesty & Communication
Marketing is my passion, but I understand it isn’t everyone’s. I want to make you excited about Marketing and not feel like it is just more work on your plate. I will always give you my honest opinion and will communicate honestly on results and next steps.
Commitment to your brand
I will treat your brand as I treat my own. I understand that the brand is the lifeblood of an organisation and commit to protecting and promoting your brand in the light you want.
Purpose Driven
I am a business who wants to make a positive impact, and i love working with businesses who share this common goal.
Growing a business is hard, but achievable with the right help.
I believe great marketing starts internally.
“A tree doesn’t start shooting until it’s rooted firmly in the ground. It’s the same with your marketing. We change and adapt the trees watering and feeding based on trial and error, but we always set up a solid base for it to grow from if we expect a happy healthy tree.”
Time & Time again I work with business owners who think marketing is just the external things we do.
But GREAT marketing starts internally… It’s about getting your people on board, having the right systems and processes, understanding that every conversation is content and feedback from our people is key to understanding our market and the right message.
Your marketing needs to be as unique as your brand…
Your services are unique, your target market(s) are unique, it is important to make sure your marketing is unique and meets your customer where they’re at.
No cookie-cutter or one size fits all approach but rather a strategy that aims to build community while creating online visibility and of course generating sales.
WHY MARKETING
DO YOU SEE WHAT I SEE?
As business owners often we get so close to our business that we miss important details or glance over opportunities.
Getting too comfortable and close is a common problem. Although, with the right help we can help you see everything from a fresh perspective to get you back on track.
Your marketing strategy needs to be developed around your business goals and needs to integrate with however your business is structured – and if you have team, they all need to be included on the journey.
I truly have an issue with any marketers, agencies, creatives that don’t look at your business as a whole and just focus on a tick boxing exercise for ‘trying all the marketing stuff.’
It’s probably the many years experience building marketing functions within businesses that gives me this unique approach.
Podcast
Marketing Espresso is your bite sized caffeine marketing hit of the day! Coming to you twice a week designed to help you with marketing tips, tricks and thought starters!
Want me to cover a topic, email me and I would love to help you with your marketing question!
Meet Bec
Hi I’m Bec, Marketing Strategist – which sounds very formal but actually just means I work with businesses and individuals to ensure they have clarity around what it is they want to achieve and a clear pathway of how to achieve that, before ‘throwing x at a wall and hoping something sticks’
I have over 15 years of experience working within a marketing department, heading up one, or forming one in a business that grew too quickly and forgot that whole brand and marketing piece, so I know a thing or two about planning and executing strategies for business longevity.
I’m the one probably over-enthusiastically actualizing ideas with you or diving into discovering what isn’t hitting the mark in your marketing.
I’ve been called the branding gatekeeper, oddly data-focused, and an effervescent whiteboard lover. I’ve been called these things as I am obsessed with brand integrity and growth, a fervent supporter of a high-functioning CRM and of course the natural, honest, and energetic way I deliver strategies.
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My why is to remove the stress and overwhelm; and demonstrate that marketing strategies don’t need to be over-complicated, over-budgeted or over fluffy, they need some humanity and consistency.
My goal is to amplify brands, create clear strategies and magnify messaging.
I bring my strength of communication out with my twice-weekly podcast called Marketing Espresso, Your easily digestible, quality shot of helpful marketing advice.
I live in the hills district of Sydney where I love to keep active and spend time with friends and family. I’m always seeking out new experiences and new adventures.
I’m also a dog mum to my cheeky puppy Toby.
Multi-Industry Success
I have had the pleasure of working with a wide range of industries:
Coaching & Professional Development
Construction
Equipment Hire
Project Management
Real Estate
Corporate
Health Care
Pet Services
Finance
Coaching & Professional Development
Construction
Equipment Hire
Project Management
Real Estate
Corporate
Health Care
Pet Services
Finance
I am ready to look at your organisation holistically and find the perfect marketing solution for your business development goals.
