Social Media Won’t Save Your Marketing
Social Media shouldn’t make up more than 15% of your overall marketing strategy
If you rode the wave of 2020/21 online sales, congratulations - you made the most of the “we can’t do anything but stay at home” trend.
But now, maybe you’re wondering why it’s harder to get that engagement on social media or why that tactic that kept your pipeline full isn’t working anymore.
Quite simply, the world has shifted again.
The time of the digital influencer marketer is coming to an end and we are seeing the rise of the brand marketers.
So how do you build a marketing strategy that isn't reliant on social media to produce your leads as we know the struggle for visibility on these platforms deepens.
In this White Paper I want to give you the information and the tools to "social media proof" your marketing - because we can't be putting all our eggs into a basket we have no control over.
Learn what % of your marketing SHOULD be focused on social media, and what other channels could make up the marketing mix for your business.