You might have heard marketers speak about this one, including me, and that is because it plays a vital role if you want to have any kind of traction with your marketing efforts.
And this magical unicorn thing is… Consistency.
The error I see made most often is that a company will engage with a marketing agency or a digital agency or they’ll hire an internal marketing manager and they’ll give it a month, and then they’ll just feel like they’re getting no results and there’s been no change.
This is especially the case in businesses that rely heavily on metrics such as followers on Instagram, rather than looking for other key important metrics.
Often, I see businesses employ a marketing manager, engage with an agency, and see change and an improvement in leads straight away. And sometimes it’s a long game. Obviously, this depends on the kind of marketing activity you sign up for.
If you’re willing to throw money at ads, sure it is like a tap being turned on. But if you’re trying to grow organically, just know that does take time.
We need to remember it’s not always a sprint and sometimes it is a marathon.
Consistency however is the underlining key to marketing success.
When implementing a strategy, you need to stick to it for at least three months before making any major changes. Otherwise, you won’t be able to see where the consistent messaging is going to reap your results. Certain things may need to be tweaked, but the plan should be given some time and a lifeline.
We know it does take a while for the market to adjust to seeing your brand and constantly see it and constantly be reminded before they going to decide. (According to studies it can be up to 7 times!)
Sometimes purchases are instant and other times, those key clients that you want to get across the line do take time.
If you’re not going to be consistent and you want instant results, then I would highly recommend just going down the line of AdWords or advertising and not doing the long game strategy. AdWords once you turn it on, depending on obviously your product or your service, you will generally see a boost in sales. Obviously, depending on your budget and how much you’re going to throw at it.
And when it comes to SEO and other organic means, it is a long game. It’s not a sprint. So, you just must be consistent and have a real strategy behind it and be sure that you’re sticking to that strategy and doing everything that you say you will in order to see those results.
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