I have a pet peeve.

It’s people spending time and energy (and even money) marketing where their customers aren’t.

Why do people do this?

The main reason I see is because they follow marketing trends rather than following their own unique marketing strategy.

Or they’re unsure where their clients hangout because they’ve not asked or not even thought about where their clients are.

I’ve put together my tips on how to market where your customers are regardless of the size of your business from start up to small business to large organisation, these tips will help you reach your ideal clients.