by Bec Chappell | Oct 13, 2021 | Digital Marketing, Marketing Data, Marketing Lessons
Today, we’re going to talk about something that’s been very topical in my marketing world over the past week, and that is social media content. I’ve had a lot of people that I’ve been talking to and just trying to give some help in regards to...
by Bec Chappell | Sep 26, 2021 | Digital Marketing, Marketing Data, Marketing Lessons
With my background in both corporate marketing teams and heading up the marketing team in small-medium sized businesses I have seen marketing teams succeed and fail based on the integration of marketing within the whole organization. See the job of the marketing team...
by Bec Chappell | Sep 15, 2021 | Digital Marketing, Marketing Data, Marketing Lessons
I’m a firm believer of setting KPIs, but I believe goal setting is different to that. I think goal setting, especially when it comes to marketing, is about the story of your brand. I believe goal setting is understanding the intentionality behind why you have...
by Bec Chappell | Sep 8, 2021 | Digital Marketing, Marketing Data, Marketing Lessons
I know most business owners are focused on getting that lead quantity up, they want to see that trending line. But what is more important lead quantity or lead quality? If you have turned on your marketing and you have that trend upwards, is the conversion trend going...
by Bec Chappell | Sep 1, 2021 | Digital Marketing, Marketing Data, Marketing Lessons
Social media has created so many opportunities for marketers to reach the mass in a way that is incredibly cost effective (when you compare it to the old mass marketing channels – TV, newspaper etc) But with so many social media specialists telling us if you’re not...
